About Big Numbers Group

Big Numbers Group helps industrial technology companies remove the barriers that prevent sales growth from scaling.

In industrial markets, products rarely fail because they lack technical merit. They fail because the path from innovation to adoption is more complex than most organizations anticipate. Buying processes are technical. Deployment environments are constrained. Integration, servicing, regulatory requirements, and operational realities influence decisions long before a purchase is made.

When these factors are not fully understood, even strong technologies struggle to gain traction. Sales stall, markets feel resistant, and teams are left diagnosing symptoms rather than root causes.

Big Numbers Group exists to bring clarity to that gap.

We work with leadership teams to understand how customers actually evaluate, purchase, deploy, and operate technology, then align strategy, positioning, pricing, and execution accordingly. The focus is not theory or generic sales advice, but practical, field-tested work that holds up under real market pressure.

The result is a clear, data-driven path to growth that reflects market reality and supports long-term, scalable success.

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How We Work

Big Numbers Group works with organizations at critical points of growth, transition, or stalled momentum. Engagements are designed to uncover what is truly limiting sales performance, then align strategy, execution, and expectations to market reality.

Discovery & Diagnosis

Every engagement begins with understanding the full context, not just the sales symptom.

We work closely with leadership to assess:

Current performance and market position
Product maturity and Technology Readiness
Buying processes, deployment realities, and sales cycles
Organizational alignment between sales, engineering, product, and service
Board plans, growth expectations, and timing assumptions

The objective is clarity. Before recommending change, we identify where strategy, execution, or assumptions no longer align with how the market actually behaves.

Strategy & Alignment

Once the root issues are clear, we define a path forward that the organization can realistically execute.

This stage focuses on:

Sales and commercialization strategy
Market positioning and value articulation
Pricing and monetization boundaries
Strategic account planning
Go-to-market alignment across teams

The emphasis is not on idealized strategy, but on choices that reflect market readiness, customer behavior, and operational constraints.

Execution, Advisory & Support

Big Numbers Group does not stop at recommendations.

Depending on the engagement, this may include:

Hands-on business development and strategic account support
Ongoing advisory or fractional leadership roles
Support through product launches or market expansion
Alignment of marketing, sales, and product execution
Iterative adjustment as market feedback is received

Engagements are outcome focused. In many cases, success requires adapting strategy as real customer and market signals emerge.

What Success Looks Like

Clients leave engagements with:

Clear, market-aligned sales and commercialization strategies
Realistic revenue expectations tied to timing and adoption cycles
Stronger alignment between leadership, sales, engineering, and product teams
Confidence to invest, scale, and pursue growth with clarity

The result is not just increased activity, but momentum that holds up under real-world market pressure.

Industry experience. Market clarity. Execution focus.

Mark Guirguis

Founder & Principal, Big Numbers Group

Mark Guirguis is an industrial sales, commercialization, and growth strategist with more than 25 years of experience helping complex technologies move from concept to scalable, sustainable revenue.

His career spans field operations, plant operations, technical sales, account management, sales leadership, business unit management, business development, and product development. This end-to-end, field-tested experience gives Mark a practical understanding of how industrial products are evaluated, approved, deployed, and scaled in real-world operating environments.

Mark spent the majority of his career at Spartan Controls, an employee-owned industrial sales and solutions organization. Working within a long-term, privately held environment allowed him to see firsthand how strong organizations invest through market cycles, commercialize new technologies, and balance innovation with operational reality.

As a trained engineer, Mark brings a systematic, fact-based approach to sales and commercialization. He applies and evolves proven frameworks such as Strategic Account Management (SAM), SWOT analysis, and iterative field validation to ensure strategies align with how customers actually buy, implement, and operate technology.

Across his career, Mark has been directly involved in the commercialization and sale of industrial technologies representing hundreds of millions of dollars in cumulative revenue across multiple markets.

This experience includes leading a multi-year initiative that generated more than $50 million in environmental product and solution sales within emerging carbon markets, enabling emissions reductions measured in millions of tonnes of CO₂ and the creation of sustained environmental offset revenue streams.

Big Numbers Group was founded on a simple belief: sustainable sales growth must be a win for everyone involved. Mark works alongside leadership, sales, engineering, product, and service teams to build strategies that align people, products, and markets for scalable growth.